The result of the research and analytical activities of the partners of the GENIE project is the innovative GENIE model of intrapreneurship, which is now available on the GENIE platform (https://genieproject.eu/assessment.php). GENIE platform also offers information on project aims, activities and results. The innovative GENIE Model of Intrapreneurship in micro/small and medium enterprises (MSMEs) summarises mechanisms for MSMEs to implement intrapreneurship involving and engaging staff and management to develop new ideas, business and management processes, products and services. The aim of the model is to identify different concepts of intrapreneurship and to answer how an intrapreneurship culture can be established in companies.
The model is prepared by project team (seven partners from six countries: Germany, Italy, Sweden, Belgium, Croatia and Spain) and outlines mechanisms for MSMEs to implement intrapreneurship by engaging staff and management to develop new ideas, business and management processes, products and services - all to sustain MSMEs’ innovation, competitiveness and growth.
The model is based on the following elements:
According to this model, intrapreneurship is argued as an emerging phenomenon fitting the new paradigm and value shift that many companies have started developing since the beginning the last decade. An intrapreneurship is nurtured by following environmental and cultural triggers: