Which one of the following is a “vanity metric”?

Awareness

Activation

Acquisition

Growth hacking is:

A marketing strategy to boost digital sales

A methodological approach to accelerate the penetration of the market

A cybersecurity response mechanism for IT start up

By traction we mean:

The revision version of the AARRR! model

The appeal of a business idea

The Acquisition / activation ratio

The retention metric is related to:

The number of new customers per month

The increase of the profit margin

The loyalty of the already acquired customers

A robust and reliable reputation

Increases costs

Ease the attraction stage

Strengthen competition’s development and innovation